Sarstedt, Marko <br/><br/>
A Concise guide to market research :   the process, data, and methods using IBM SPSS statistics/ 
by MArko Sarstedt and Erik Mooi 
 - 3rd ed. 
 - Berlin :  Springer,  2019. 
 - xv,396p. 
 - Springer texts in business and economics. .
<br/><br/>1 Introduction to Market Research--<br/>2 The Market Research Process --<br/>3 Data --<br/>4 Getting Data --<br/>5 Descriptive Statistics --<br/>6 Hypothesis Testing & Anova --<br/>7 Regression Analysis --<br/>8 Principal Components and Factor Analysis --<br/>9 Cluster Analysis --<br/>10 Communicating the Results -- 
<br/><br/><label>ISBN: </label>9783662567067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83	  / SAR/C