TY  - BOOK
AU  - Baker, Michael J.
TI  - Marketing : : an introductory text
SN  - 0333236408
U1  - 658.8	 
PY  - 1979///
CY  - London
PB  - MacMillan
KW  - Marketing	
N1  - Part 1:Introduction--
Part 2:The Constituent Elements:Demand ,Supply,Companies--
Part 3:Patterns of Distribution--
Part 4:Marketing Functions:The Mix Elements--
Part 5:Marketing in Practice
ER  -