TY  - BOOK
AU  - Ramaswamy,V.S
AU  - Namakumar ,S[author]
TI  - Marketing Management: Planning  Implementation and Control-The Indian Context
U1  - 658.8 
PY  - 1990///
CY  - Delhi
PB  - Macmillan
KW  - Marketing--Management	
ER  -