TY  - BOOK
AU  - Bliss, Perry
TI  - Marketing Management and the Behavioral Environment
T2  - Prentice-Hall Foundation of Marketing Series
U1  - 658.8	 
PY  - 1976///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing	
KW  - Social sciences	
ER  -