Kotler,Philip <br/><br/>
Principles of Marketing/ 
by Philip Kotler 
 - 3rd ed. 
 - New Delhi:  Prentice -Hall of India,  1989. 
 - xxiv,774p. 
<br/><br/><label>ISBN: </label>0876924526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing	<br/>Marketing--Management	<br/>Europe	<br/>Customer relations--Management	
<br/><br/><label>Dewey Class. No.: </label>658.8	  / KOT/P