TY  - BOOK
AU  - Ferrell,O.C
AU  - Hartline, Michael D. [Author]	
AU  - Lucas, George [Author]	
TI  - Marketing Strategy
SN  - 9812431330
U1  - 658.802	 
PY  - 2002///
CY  - Canada
PB  - Vikas Publishing House;Thomson -South western
KW  - Marketing--Management	
KW  - United States	
ER  -