TY  - BOOK
AU  - Chawla,Deepak
AU  - Sondhi,Neena
TI  - Research Methodology: Concepts and Cases
SN  - 9789325982390
U1  - 001.42 
PY  - 2016///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Research -- Methodology
N1  - 1. Introduction to Business Research 
2. Formulation of the Research Problem and Development of the Research Hypothesis 
3. Research Designs: Exploratory and Descriptive 
4. Experimental Research Designs
5. Secondary Data Collection Methods 
6. Qualitative Methods of Data Collection
7. Attitude Measurement and Scaling; 8. Questionnaire Designing 
9. Sampling Considerations 
10. Data Processing
11. Univariate and Bivariate Analysis of Data
12. Testing of Hypotheses
13. Analysis of Variance Techniques
14. Non-Parametric Tests; 15. Correlation and Regression Analysis
16. Factor Analysis
17. Discriminant Analysis 
18. Cluster Analysis
19. Multidimensional Scaling and Perceptual Mapping
20. Conjoint Analysis
21. Report Writing and Presentation of Result
ER  -