Chawla,Deepak <br/><br/>
Research Methodology:  Concepts and Cases/ 
by Deepak Chawla and Neena Sondhi 
 - 2nd ed. 
 - New Delhi:  Vikas Publishing House,  2016. 
 - xxvii,788p. 
<br/><br/>1. Introduction to Business Research <br/>2. Formulation of the Research Problem and Development of the Research Hypothesis <br/>3. Research Designs: Exploratory and Descriptive <br/>4. Experimental Research Designs<br/>5. Secondary Data Collection Methods <br/>6. Qualitative Methods of Data Collection<br/>7. Attitude Measurement and Scaling 8. Questionnaire Designing <br/>9. Sampling Considerations <br/>10. Data Processing<br/>11. Univariate and Bivariate Analysis of Data<br/>12. Testing of Hypotheses<br/>13. Analysis of Variance Techniques<br/>14. Non-Parametric Tests 15. Correlation and Regression Analysis<br/>16. Factor Analysis<br/>17. Discriminant Analysis <br/>18. Cluster Analysis<br/>19. Multidimensional Scaling and Perceptual Mapping<br/>20. Conjoint Analysis<br/>21. Report Writing and Presentation of Result 
<br/><br/><label>ISBN: </label>9789325982390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research -- Methodology.
<br/><br/><label>Dewey Class. No.: </label>001.42  / CHA/R