TY  - BOOK
AU  - Salganik,Mathew J
TI  - Bit by Bit: Social Research in the Digital Age
SN  - 9780691158648
U1  - 001.42 
PY  - 2018///
CY  - Princeton, New Jersey : 
PB  - Princeton University Press.
KW  - Social sciences -- Research -- Methodology
KW  - Internet research
KW  - Information technology
N1  - 
1. Introduction--
2. Observing behavior --
3. Asking questions --
4. Running experiments --
5. Creating mass collaboration --
6. Ethics --
7. The future
N2  - The rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, Bit by Bit is the essential guide to doing social research in this fast-evolving digital age
ER  -