TY  - BOOK
AU  - Heath,Chip
AU  - Starr,Karla
TI  - Making Numbers Count: The Art and Science of Communicating Numbers
SN  - 9781787634220
U1  - 001.4226 
PY  - 2022///
CY  -  UK : 
PB  - Bantam Press, 
KW  - Visual communication	
KW  - Information visualization	
N1  - 1.Translate everything, favor user-friendly numbers. --
Translate everything ; 
-Avoid numbers : perfect translations don't need numbers ; 
-Try focusing on 1 at a time ;
- Favor user-friendly numbers --
; 2.To help people grasp your numbers, ground them in the familiar, concrete, and human scale. --
-Find your fathom : help people understand through simple, familiar comparisons ; 
-Convert abstract numbers into concrete objects ; -
Recast your number into different dimensions : try time, space, distance, money, and Pringles ; 
-Human scale : use the Goldilocks principle to make your numbers just right --
; 3.Use emotional numbers (surprising and meaningful) to move people to think and act differently. 
-Florence Nightingale avoids dry statistics by using transferred emotion ; 
-Comparatives, superlatives, and category jumpers ;
- Emotional amplitude : selecting combos that hit the right notes together ;
- Make it personal : "This is about you" ; 
-Bring your number into the room with a demonstration ;
-Avoid numbing by converting your number to a process that unfolds over time ; 
-Offer an encore ; 
-Make people pay attention by crystalizing a pattern, then breaking it --
; 4.Build a scale model. 
-Map the landscape by finding the landmarks ;
-Build a scale model you can work with ;
- Epilogue: The value of numbers --
Appendix: Making your numbers user-friendly.-
ER  -