Heath,Chip <br/><br/>
Making Numbers Count:  The Art and Science of Communicating Numbers/ 
by Chip Heath and Karla Starr 
 - UK :   Bantam Press,   2022. 
 - xvii,172p. 
<br/><br/>1.Translate everything, favor user-friendly numbers. --<br/>Translate everything ; <br/>-Avoid numbers : perfect translations don't need numbers ; <br/>-Try focusing on 1 at a time ;<br/>- Favor user-friendly numbers --<br/> 2.To help people grasp your numbers, ground them in the familiar, concrete, and human scale. --<br/>-Find your fathom : help people understand through simple, familiar comparisons ; <br/>-Convert abstract numbers into concrete objects ; -<br/>Recast your number into different dimensions : try time, space, distance, money, and Pringles ; <br/>-Human scale : use the Goldilocks principle to make your numbers just right --<br/> 3.Use emotional numbers (surprising and meaningful) to move people to think and act differently. <br/>-Florence Nightingale avoids dry statistics by using transferred emotion ; <br/>-Comparatives, superlatives, and category jumpers ;<br/>- Emotional amplitude : selecting combos that hit the right notes together ;<br/>- Make it personal : "This is about you" ; <br/>-Bring your number into the room with a demonstration ;<br/>-Avoid numbing by converting your number to a process that unfolds over time ; <br/>-Offer an encore ; <br/>-Make people pay attention by crystalizing a pattern, then breaking it --<br/> 4.Build a scale model. <br/>-Map the landscape by finding the landmarks ;<br/>-Build a scale model you can work with ;<br/>- Epilogue: The value of numbers --<br/>Appendix: Making your numbers user-friendly.- 
<br/><br/><label>ISBN: </label>9781787634220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Visual communication	<br/>Information visualization	
<br/><br/><label>Dewey Class. No.: </label>001.4226  / HEA/M