TY  - BOOK
AU  - Paczkowski,Walter R.
TI  - Deep data analytics for new product development
SN  - 9780367077754
U1  - 658.5750 23
PY  - 2020///
CY  - London
PB  - Routledge
KW  - New products
KW  - Big data
KW  - Quantitative research
N1  - Includes bibliographical references (pages 152-258) and index
N2  - "This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are two-fold
ER  -