Paczkowski, Walter R., <br/><br/>
Deep data analytics for new product development / 
Walter R. Paczkowski. 
 - First Edition. 
 - London  Routledge  2020 
 - xvii, 265 pages ; 
<br/><br/>Includes bibliographical references (pages 152-258) and index. 
<br/><br/> "This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are two-fold. 
<br/><br/><label>ISBN: </label>9780367077754 9780367077761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Big data.<br/>Quantitative research.
<br/><br/><label>Dewey Class. No.: </label>658.5750  / PAC