TY  - BOOK
AU  - Lalaounis,Sotiris T.
TI  - Strategic brand management and development: creating and marketing successful brands 
SN  - 9780367338749
U1  - 658.827 23
PY  - 2021///
CY  - London
PB  - Routledge
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Product management
N1  - Includes bibliographical references and index
ER  -