Lalaounis, Sotiris T., <br/><br/>
Strategic brand management and development :  creating and marketing successful brands / 
Sotiris T. Lalaounis. 
 - London  Routledge  2021 
 - 344 pages  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780367338749 9780367338756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / LAL.S