TY  - BOOK
AU  - Barringer,Bruce R
AU  - Ireland,R Dune,author
TI  - Entrepreneurship: Successfully Launching New Ventures
SN  - 9789353066499
U1  - 658.11 
PY  - 2020///
CY  - Noida
PB  - Pearson
KW  - New business enterprises	
KW  - Entrepreneurship
N1  - Brief Contents-
Part 1-Decision to Become an Entrepreneur--
Chapter 1- Introduction to Entrepreneurship--
; Part 2-Developing Successful Business--
Chapter 2--Recognizing Opportunities and Generating Ideas--
Chapter 3-Feasibility Analysis--
Chapter 4- Developing an Effective Business Model--
Chapter 5-Industry and Competitor Analysis--
Chapter 6-Writing a Business Plan--
; Part 3-Moving from an Idea to an Entrepreneurial Firm--
Chapter 7-Preparing the Proper Ethical and legal Foundation--
Chapter 8-Assessing a New Venture's Financial Strength  and Viability --
Chapter 9-Building a New -venture Team--
Chapter 10-Getting Financing or Funding--; Part 4-Managing and Growing an Entrepreneurial Firm--
Chapter 11-Unique Marketing Issues--
Chapter 12-The Importance of Intellectual Property--
Chapter 13-Preparing for and Evaluating the Challenges of Growth--
Chapter 14-Strategies for Firm Growth--
Chapter 15-Franchising
ER  -