TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin,author
TI  - A Framework for Marketing Management
SN  - 9789332575394
U1  - 658.8 
PY  - 2021///
CY  - Noida
PB  - Pearson
KW  - Marketing--Management	
KW  - Marketing--Management--
KW  - Computer simulation	
N1  - Global edition; Part 1-Introduction to Marketing Management
Part 2-Connecting with Customers
Part 3-Strategic Brand Management
Part 4-Value Creation
Part 5-Value Delivery
Part 6-Value Communication
Part 7-Managing the Marketing Organization for Long-Term Success
ER  -