Kotler,Philip <br/><br/>
A Framework for Marketing Management/ 
by Philip Kotler and Kevin Keller 
 - 6th ed. 
 - Noida:  Pearson,  2021. 
 - 344p. 
<br/><br/> Global edition. 
<br/><br/>Part 1-Introduction to Marketing Management<br/>Part 2-Connecting with Customers<br/>Part 3-Strategic Brand Management<br/>Part 4-Value Creation<br/>Part 5-Value Delivery<br/>Part 6-Value Communication<br/>Part 7-Managing the Marketing Organization for Long-Term Success 
<br/><br/><label>ISBN: </label>9789332575394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management	<br/>Marketing--Management----Computer simulation	
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/F