TY  - BOOK
AU  - Kostelijk, Erik
AU  - Alsem, Karel Jan 
TI  - Brand positioning: connecting marketing strategy and communication
SN  - 9780367250195
U1  - 658.8B 
PY  - 2020///
CY  - Oxon
PB  - Routledge
KW  - Brand Management
ER  -