Gershon, Richard A, <br/><br/>
Media, telecommunications, and business strategy / 
Richard A Gershon. 
 - Third Edition. 
 - 376 pages cm 
<br/><br/> Revised edition of the author's Media, telecommunications and business strategy, 2013.  Includes index. 
<br/><br/><label>ISBN: </label>9780367249038 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telecommunication--Management.<br/>Mass media--Management.
<br/><br/><label>Dewey Class. No.: </label>384.068 GER.M