Bateson, John E. G. <br/><br/>
Services marketing/ 
John E.G.Bateson;K.Douglas Hoffman. 
 - 4th Edition. 
 -  South-Western,  2008 
 - xvii;468p.: 
<br/><br/><label>ISBN: </label>9780538476454 
<br/><br/><label>Dewey Class. No.: </label>658.8 BAT.S