TY  - BOOK
AU  - Verma Harsh V
TI  - Services Marketing: text and cases
SN  - 9788131754474
U1  - 658.8 
PY  - 2012///
CY  - Noida
PB  - Pearson
KW  - Marketing Management
KW  - Service Marketing
KW  - Management
N1  - Includes index
ER  -