Verma Harsh V <br/><br/>
Services Marketing: text and cases 

 - 2nd ed. 
 - Noida  Pearson  2012 
 - xii, 660p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131754474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Service Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / VER/S