TY  - BOOK
AU  - Luck David J
AU  - Rubin Ronald S
TI  - Marketing Research
SN  - 8120304845
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - PHI
KW  - Marketing Research
KW  - Marketing Management
KW  - Management
N1  - Includes index
ER  -