TY  - BOOK
AU  - Vernekar S S
AU  - Goel Sandeep
AU  - Bhardwaj B R
TI  - Marketing of Services: strategies for growth
SN  - 8176297178
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Deep and Deep Publications
KW  - Marketing Management
KW  - Service Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -