Vernekar S S Goel Sandeep Bhardwaj B R <br/><br/>
Marketing of Services: strategies for growth 

 - New Delhi  Deep and Deep Publications  2005 
 - xvi, 172p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8176297178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Service Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / VER/M