TY  - BOOK
AU  - East Robert
AU  - Wright Malcolm
AU  - Vanhuele Marc
TI  - Consumer Behaviour: applications in marketing
SN  - 9788132103158
U1  - 658.834 2 
PY  - 2009///
CY  - New Delhi
PB  - Sage Publications
KW  - Consumer Behaviour
KW  - Marketing Management
KW  - Management
N1  - Includes bibliographical references and index
ER  -