TY  - BOOK
AU  - Ramaswamy V S
AU  - Namakumari S
TI  - Marketing Management: Indian Context Global Perspective
SN  - 9789352807383
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing Management
KW  - Management
N1  - Includes bibliographical references and index; https://us.sagepub.com/en-us/nam/marketing-management/book265860?page=2#contents
ER  -