Ramaswamy V S Namakumari S <br/><br/>
Marketing Management: Indian Context Global Perspective 

 - 6th ed. 
 - New Delhi  Sage Publications  2018 
 - xlvii, 798p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/>https://us.sagepub.com/en-us/nam/marketing-management/book265860?page=2#contents 
<br/><br/><label>ISBN: </label>9789352807383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/M