TY  - BOOK
AU  - Kazmi S H H
AU  - Batra Satish K
TI  - Advertising and Sales Promotion
SN  - 9788174466396
U1  - 659 
PY  - 2009///
CY  - New Delhi
PB  - Excel Books
KW  - Advertising
KW  - Sales Promotion
KW  - Public Relations
KW  - Management
N1  - Includes bibliographical references and index
ER  -