Kazmi S H H Batra Satish K <br/><br/>
Advertising and Sales Promotion 

 - 3rd ed. 
 - New Delhi  Excel Books  2009 
 - xiv, 660p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788174466396 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales Promotion<br/>Public Relations<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659  / KAZ/A