TY  - BOOK
AU  - Saloner Garth
AU  - Shepard Andrea
AU  - Podolny Joel
TI  - Strategic Management
SN  - 9971513676
U1  - 658.402 1 
PY  - 2001///
CY  - New York
PB  - John Wiley and Sons
KW  - Strategic Management
KW  - Management
N1  - Includes index; 1. Introduction.
2. Business Strategy.

3. Competitive Advantage.

4. Internal Context: Organization Design.

5. Organization and Competitive Advantage.

6. External Context: Industry Analysis.

7. The Spectrum of Competition and Niche Markets.

8. Competition in Concentrated Markets.

9. Entry and the Advantage of Incumbency.

10. Creating and Capturing Value in the Value Chain.

11. Strategic Management in a Changing Environment.

12. Strategy in Markets With Demand-Side Increasing Returns.

13. Globalization and Strategy.

14. Corporate Strategy: Managing for Value in a Multibusiness Company.

15. The Strategy Process.

Appendix: Applying Game Theory to Strategic Management.

Credits.

Index
ER  -