TY  - BOOK
AU  - Trott,Paul
TI  - Innovation Management and New Product Development
SN  - 9788131728031
U1  - 658.575 4
PY  - 2009///
CY  - Noida
PB  - Pearson
KW  - Innovation Management
KW  - Economics-
KW  - Market Adoption
KW  - Managing Intellectual Property
KW  - Managing Technology
N1  - Part I: Innovation management
Innovation Management: An Introduction (Rewritten & New Case Study)
Economics and Market Adoption
Managing Innovation Within Firms (Rewritten)
Innovation and Operations Management (R Noble)
Managing Intellectual property

Part II: Managing technology and knowledge
Managing Organisational Knowledge (New Case Study)
Strategic Alliances And Networks
Management of Research & Development
Managing R&D projects (New case study)
Open Innovation and Technology Transfer

Part III: New Product Development
Product & Brand Strategy
New Product Development (New Case Study)
Packaging and Product Development
New Service Innovation
Market Research and its Influence on New Product Development
Managing the New Product Development Process
ER  -