Trott,Paul <br/><br/>
Innovation Management and New Product Development/ 
by Paul Trott 
 - 4th ed. 
 - Noida:  Pearson,  2009. 
 - xxvii,581p. 
<br/><br/> Part I: Innovation management<br/>Innovation Management: An Introduction (Rewritten & New Case Study)<br/>Economics and Market Adoption<br/>Managing Innovation Within Firms (Rewritten)<br/>Innovation and Operations Management (R Noble)<br/>Managing Intellectual property<br/><br/>Part II: Managing technology and knowledge<br/>Managing Organisational Knowledge (New Case Study)<br/>Strategic Alliances And Networks<br/>Management of Research & Development<br/>Managing R&D projects (New case study)<br/>Open Innovation and Technology Transfer<br/><br/>Part III: New Product Development<br/>Product & Brand Strategy<br/>New Product Development (New Case Study)<br/>Packaging and Product Development<br/>New Service Innovation<br/>Market Research and its Influence on New Product Development<br/>Managing the New Product Development Process 
<br/><br/><label>ISBN: </label>9788131728031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Innovation Management<br/>Economics---Market Adoption<br/>Managing Intellectual Property<br/>Managing Technology
<br/><br/><label>Dewey Class. No.: </label>658.575  / TRO/INN