Ramaswamy,V.S Marketing Management: Indian Context;Global Perspective/ by V.S.Ramaswamy and S.Namakumari - 6th ed. - New Delhi: SAGE ;TEXTS, 2018. - xlvii,798p. ISBN: 9789352807383 Subjects--Topical Terms: Marketing--Management India Dewey Class. No.: 658.8 / RAM/M