Pride,William M <br/><br/>
Principles of Marketing/ 
by William M Pride and O.C.Ferrell 
 - 18ed. 
 - India:  Cenage ,  2016. 
 - xxxi,687p. 
<br/><br/><label>ISBN: </label>9789353502447 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI/P