Karunakaran,K <br/><br/>
Marketing management :Text and cases in Indian Context 

 -  Himalaya publishing house,  2017 
 - 620p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAR-M