Kumar, V <br/><br/>
Marketing research: A global Outlook 

 - 7 ed. 
 - NewDelhi  :  Sage Publication,  2015 
 - 517p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research and analysis-- Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.83  / KUM-M7