Kapoor, Ramneek : Paul,Justin : Halder, Biplab <br/><br/>
Services Marketing: Concepts & Practices 

 -  TATA McGraw-Hill Education Private Limited New Delhi,  2012 
 - 432p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>India and Service Sector-- Service Demand Management--  Service quality management--  CRM-- India and marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  / KAP-S