Bently,Lionel : Davis,Jennifer : Ginsburg,Jane C <br/><br/>
Trade Marks and Brands : An Interdisciplinary Critique 

 -  Cambridge University Press,  2010 
 - 434p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management-- India and Marketing-- Advertising-- Customer management-- Global Marketing-- Rural Marketing-- Ecological Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEN-T