Kapferer , Jean - Noel <br/><br/>
The New Strategic Brand Management Advanced insights and Strategic thinking 

 - 5 ed. 
 - Delhi  :  Kogan Page Ltd.,  2012 
 - 492p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web marketing-- Meta market-- MIS-- CLRP-- Brand management--
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAP-T