TY  - BOOK
AU  - Silvia , Cambie : Yang - May Ooi
TI  - International Communications Strategy : Developments in cross - cultural communications , PR and social media
U1  - 659.2-SIL-I 
PY  - 2010///
CY  - London
PB  - Kogan Page Ltd.
KW  - Public Relation
ER  -