Ramaswamy, V S : Namakumari, S <br/><br/>
Marketing Management : Indian Context Global Perspective 

 - 5 ed. 
 -  McGraw-Hill  Education (India) Private Limited,  2013 
 - 788p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM-M