TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Services Marketing: Text and Cases
U1  - 658.809 
PY  - 2008///
CY  - NewDelhi
PB  - TATA McGraw-Hill Publishing Company Ltd.
KW  - India and Service Sector-- Service Demand Management--  Service quality management--  CRM-- India and marketing
ER  -