Nargundkar, Rajendra <br/><br/>
Services Marketing: Text and Cases 

 - 2 ed. 
 - NewDelhi  :  TATA McGraw-Hill Publishing Company Ltd.,  2008 
 - 451p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>India and Service Sector-- Service Demand Management--  Service quality management--  CRM-- India and marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  / NAR-S