Mathur, U C <br/><br/>
Brand management: Text  and cases 

 - 2 ed. 
 -  Excel Books,  2011 
 - 477p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management-- India and Marketing-- Advertising-- Customer management-- Global Marketing-- Rural Marketing-- Ecological Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAR-B