TY  - BOOK
AU  - Mukherjee Kaushik
TI  - Product management: Text applications and cases
U1  - 658.8 
PY  - 2011///
CY  - NewDelhi
PB  - PHI Learning Ltd
KW  - Product Management-- India and Marketing-- Advertising-- Customer management-- Global Marketing-- Rural Marketing-- Ecological Marketing
ER  -