Jain, N C, Jain, Saakshi <br/><br/>
Text book of Marketing management 

 - Delhi  :  AITBS Publishers & Distributors,  2004 
 - 695p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAI-T