Riley Pippa <br/><br/>
Marketing principles 

 - NewDelhi  :  Viva Books Pvt. Ltd.,  2011 
 - 483p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIL-M