Baran, Stanley J <br/><br/>
Mass communication Theory: Foundations, Ferment and Future 

 - 4 ed. 
 - Australia  :  Cengage Learning,  2006 
 - 412p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Society-- Mass Culture-- Media and Audience
<br/><br/><label>Dewey Class. No.: </label>302.23  / BAR-M